
A White Paper by SSP Broker
Despite living in a risk-based world, most UK schoolchildren know little about insurance. SSP Broker’s national survey of 1,000 young people aged 12–16 reveals:
- Only 18% have learned about insurance in school
- 69% would consider a career in insurance
- Social media and TV are more influential than teachers or textbooks
- Many misunderstand what insurance is legally required
This white paper explores the knowledge gap, its societal impact, and how we can bridge it.
Key Insights
- Insurance Literacy Is Missing: Teens are entering adulthood without understanding how to protect themselves financially.
- Misinformation Is Common: Social media and family anecdotes dominate their learning.
- Career Interest Is High: Nearly 70% are open to working in insurance—but exposure is lacking.
- Emerging Risks Are Recognised: Students are aware of cyber threats, AI, and driverless cars.
Recommendations
For Educators:
- Integrate insurance into financial education curricula
- Use real-life milestones like driving and renting to teach insurance concepts
- Promote insurance careers through school programs
For the Insurance Industry:
- Launch a National Insurance Education Partnership
- Create youth-friendly digital content and explainer videos
- Engage directly with schools through visits, internships, and career talks
- Advocate for curriculum reform

